Ageism: An Awareness Event

Canada's population is aging and there has been a significant change in the number of older adults. In 2016, older Canadians made up 16.9% of the total population of the country and 15.6% of the Manitoba population. Older adults now outnumber children for the first time. This trend is expected to continue. It is projected that approximately 23 to 25% of the Canadian population will be over the age of 65 years by 2036.

Despite the aging of the population, negative images of later life persist. Ageism or discrimination against individuals based on their age - is widespread and generally accepted. The stereotypical beliefs that give rise to ageism are deeply embedded in our society. Ongoing efforts to address sexism and racism have shown that it is possible to change social norms. It is time to STOP defining people based solely on their age.